A seasoned Creative / Art Director with over 14 years’ agency experience, providing integrated campaign concepts and senior creative development for clients across the globe.
what i do
Press, outdoor, digital, direct, video, in-store, email, blogs, integrated campaigns and pitches. Concepts, copy, visuals, layouts, crafting, planning. Scamps, visualising, storyboards, shoots. Hands‑on, problem solver, software-savvy, cross platform.
A maker of fine cups of tea.
who I’ve worked with
Creative / Art Director (Freelance) — London — October 2009 to present
Idea generation and visualisation for creative agencies across London.
Agencies — Maher Bird Associates, McCann Enterprise, BrocklebankPenn, Woolley Pau, Spinnaker, big:group, Foxtrot Hotel, BlackBridge, TMP Worldwide, Communicator, Capitalize.
Clients — Mercedes-Benz, National Trust, The Huffington Post, Sky, Jaguar Land Rover, Toshiba, Logitech, The AA, Embraer Executive Jets (Brazil), LOVEFiLM, Rosetta Stone, Everest, Novotel, Comté, The Folio Society, Metro, Tabasco, Brita, MiPP Organic Baby Food, MasterCard, Royal Bank of Scotland, Smith & Nephew, Takeda, BAT (UK and Global).
Creative Director, BrocklebankPenn — London — January 2013 to November 2013
Creative Director for the central London tech-specialist marketing and advertising agency. Creative leadership, idea generation and development, global launch concepts, planning, copy, brand work, campaigns and pitches.
Clients — Logitech, NETGEAR, LifeSize, Tech21 Impactology, Rackspace, Servis, Laureate, Glion, BCS.
Senior Art Director (Freelance), Maher Bird Associates — London — May 2011 to July 2012
Regular freelancer for the Covent Garden integrated comms agency. Digital and press for the launch of the Huffington Post UK site. Adcepts and DM campaigns for Mercedes-Benz.
Clients — Mercedes-Benz, National Trust, The Huffington Post, Embraer Executive Jets (Brazil), The AA, LOVEFiLM, Rosetta Stone, Everest, Novotel, Comté, The Folio Society.
Senior Art Director (Freelance), Foxtrot Hotel — London — March 2010 to November 2012
Regular freelancer for the Clerkenwell boutique design agency. Rapid concept visualisation and development with clients. Storyboarding, video, shoots and interaction concepts.
Clients — BAT (UK and Global), Winkworth, Takeda.
Art Director & Senior Creative, dunnhumby — London — November 2002 to July 2009
Art Director and Senior Creative specialising in insight-driven campaign concepts and development. Creative Lead for major collaborative projects with P&G and Unilever.
Clients — Tesco (Clubcard and Tesco.com), Shell (Europe), P&G (Pampers, Olay, Always, Ariel, Mach3, Nice ‘n Easy), Unilever (Persil, Flora, Comfort, Vaseline, Bertolli, Lipton, Surf), Nestlé (Nescafé, Purina), P&O Cruises, Casino (France), Delhaize (Belgium), Danone, Hyundai, GlaxoSmithKline (Corsodyl, Flixonase), Barclaycard, BP (Netherlands), Harper Collins, Airmiles, O2 and Müller.
Designer (Freelance) — Sydney and London — May 2001 to October 2002
Clients — Westpac, Commonwealth Bank, ANZ Bank, Australian Defence Force and Nortel.
Head of Production, Sapient Australia — Sydney — August 1999 to April 2001
Clients — Virgin, United Airlines (United.com), BHP Billiton, Ansett.com.au, Oculi.com.au, The FarmShed.com, Fencepost.com, Westpac, Woolworths (Australia) and FujiXerox.
Achievements include a Bronze DMA Award for extensive work on the innovative Hyundai Terracan mail pack in 2003, a Gold DMA Award for my contribution to the Müller Lovechild cross-media campaign in 2003, and a Precision Marketing Award in 2005 for my art direction of the ongoing Tesco Organic programme from 2004 to 2007.
some kind words
Working with Martin is a delight. A clear thinker with an eye for cut-through creative, he is a safe pair of hands for any task. He questions briefs and delves deeper to get a feel for a brand, and tackles every job – large or small – will the same resolve. As an art director, he utilises strong design skills to execute his concepts to a high level, while hitting deadlines and budgets with ease. On a personal level, he is consistently cheery and an excellent lunch companion.
Diana (Henderson) Rosie — Freelance Copywriter, Diana is a Writer
Martin is a brilliant Creative Director and I thoroughly enjoyed working with him. He just gets it – which is the biggest relief for a Client Services person. Always calm and in control and nails the creative route time and time again, barely looking ruffled as the client repeatedly changes the brief on him. He’s a great mentor to the more junior members of the creative and client services teams and a very interesting person to chat too – well travelled, well read and with a great sense of humour, something that is a definite requirement in todays creative agencies.
Joanna Hannam — Business Director, Realise (formerly Client Services Lead, BrocklebankPenn)
“I first met Martin at MBA when he came in to freelance. As ever we were frantically busy, but he was the epitome of calm and professionalism. He quickly grasped whatever brief we threw at him, came up with a solution and executed it beautifully. He’s an artist you see. No really, he studied at the Royal College of Art so his scamps really are something else and he has an incredible eye for detail. He’s also good fun and an absolute pleasure to have around. I liked him so much that when I left MBA I immediately asked him to freelance with me.”
Sarah Pilkington — Freelance Copywriter, The Cat’s Meow (formerly Head of Copy, Maher Bird Associates)
“Martin has a designer’s eye and an art director’s brain so every layout and every detail is a pleasure to behold. Importantly though Martin prioritises communication and understands the need to sublimate his other talents in support of getting the message across. Beyond all that though, I found his integrity and work ethic quite remarkable — really special in fact.”
George Boyter — formerly Creative Director, Volume (formerly Creative Director, dunnhumby Cinnamon)
“You will be hard pressed to find someone who works harder than Martin. But more than hard work he comes up with better ways of working, better ways to solve a problem and all the while is a pleasure to work with. So, work with him now because if he ever comes to the United States he already has a job.”
Bob Skubic — Creative Director, Hydrant SF (formerly Creative Director, Sapient Australia)
where I studied
M.A. (R.C.A.) Ceramics & Glass — Royal College of Art, Kensington Gore, London — 1992 to 1994
B.A. (Hons.) Ceramics — West Surrey College of Art & Design, Farnham, Surrey — 1989 to 1992
my personal websites
photogr.aphyx — my photography site
Nautipuss.com — my creative / travel blog