Tesco
Organic

Client — Tesco
Date — 2004 to 2007
Agency — Dunnhumby
Type — Direct mail programme / Print
My Input — concept, art direction, design, shoots, copy & recipe ideas
Credits — Photographer: Clive Streeter, Copywriter: Lisette Teasdale, Chefs: Teresa Goldfinch & Bridget Sargeson
Categories: Art Direction, Concept, Design, Print
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Tesco Organic

I took over the design of the Tesco Organic programme in 2004 and ran it for the following 3 years, looking after the overall art direction, recipe design, food shoots and seasonal themes for six campaigns. The campaign was an enormous success — the programme generated an uplift of £3.5 million for Tesco Organic and customer participation of 32% from a targeted group of 250,000 organic buyers. We won a Precision Marketing Award in 2005 for the Tesco Organic programme.

tesco organic / 2007 / image from shoottesco organic / 2007 / brochure pagetesco organic / 2007 / outer scamptesco organic / 2005 / brochure spread