MARTIN CLEAVE | CREATIVE

A highly-experienced, concept-driven, hybrid-skilled, smart-thinking Creative Director
  martin@aphyx.com    |       07780 667588

Martin Cleave | Creative

A highly-experienced, concept-driven, hybrid-skilled, smart-thinking Creative Director
  martin@aphyx.com    |       07780 667588
about
I'm a hybrid Creative Director with over 20 years of global experience in the industry. I'm highly conceptual, with a keen eye for craft and design too. I develop ideas and concepts, create visuals, write copy, build messaging frameworks and storyboard narratives. I lead teams and studios, but roll up my sleeves and get hands-on when the project needs it. I have a passion for hand-drawn concepts, but I'll make a mouse and monitor sing along too. I bring a potent mix of old-school skills and up-to-the-minute thinking to everything I do.
I've helped my clients build successful campaigns and experiences for their customers and their people. I have worked on an enormous variety of briefs, from digital to print, DM to B2B, experiential to social. I’ve developed global product launch campaigns as well as precision targeted sampling mailings, and most things in between. I collaborate with writers, planners, illustrators, animators, motion designers and photographers, and lead creative-teams, designers, and studios. All in the pursuit of getting the right messages to the right people.
Knowledge
Skills
Concepts, creative and art direction, copywriting, pitches, campaigns, messaging, strategy, narratives, scamps, visuals, designs, shoots, typography, motion design, storyboards, team and project management
Sectors
Healthcare & pharmaceutical, technology, financial services, automotive, FMCG, energy, retail, entertainment and drinks, education & training, travel & tourism, telecoms, learning and development, non-profit
Channels
Digital, direct, press, outdoor, brand, video, animation, ident, in-store, social, experiential, activation, event, email, landing-page, b2c, b2b, intranet, internal and external campaigns and comms, client-side
Technical
InDesign, Illustrator, Photoshop, Affinity Photo & Designer, Procreate, Adobe Comp, Lightroom, XD, Acrobat Pro, Premiere Pro, LumaFusion, Hype Pro, Glyphs, HTML, CSS, WordPress
the creative work 
Here you'll find a small selection of creative work from the vast amount of projects I've been involved with over the last twenty years. From simple designs to extensive global product launches, across diverse sectors ranging from automotive to education, finance to learning & development, drinks to healthcare. Something you won't find here, of course, is examples of the large amount of internal-facing and confidential creative work I have done, and continue to do, for my clients.
SOme Key Clients
SOME Kind words