A concept-driven, hybrid-skilled, smart-thinking Creative Director    |       07780 667588

Martin Cleave | Creative

A concept-driven, hybrid-skilled, smart-thinking Creative Director    |       07780 667588
I'm a hybrid Creative Director with over 25 years of global experience in the industry. I'm highly conceptual, with a keen eye for craft and design. I develop ideas and concepts, create visuals, write copy, and build messaging frameworks and storyboard narratives. I lead teams and studios but roll up my sleeves and get hands-on when the project needs it. I bring a potent mix of old-school skills and up-to-the-minute thinking to everything I do.
I've helped my clients build successful campaigns and experiences for their customers and their people. I have worked on an enormous variety of briefs, from digital to print, DM to B2B, experiential to social. I’ve developed global product launch campaigns as well as precision targeted sampling mailings, and most things in between. I collaborate with writers, planners, illustrators, animators, motion designers and photographers, and lead creative-teams, designers, and studios. All in the pursuit of getting the right messages to the right people.
Creative direction, art direction, concepts, copywriting, pitches, campaigns, messaging, strategy, narratives, scamps, visuals, designs, shoots, typography, motion design, scriptwriting, storyboards, team and project management
Healthcare and pharmaceutical, technology, financial services, automotive, FMCG, energy, retail, entertainment and drinks, education and training, travel and tourism, telecoms, learning and development, non-profit
Digital, direct, press, outdoor, brand, video, animation, ident, in-store, social, challenger, experiential, activation, event, email, landing-page, b2c, b2b, intranet, internal and external campaigns and comms, client-side
Adobe InDesign, Illustrator and Photoshop, Affinity Photo and Designer, Procreate, Adobe Lightroom, Acrobat Pro and Premiere Pro, HTML, CSS, WordPress, Microsoft Office 365
the creative work 
Here, you'll find a small selection of creative work from the vast number of projects I've been involved with over the last twenty-five years. From simple designs to extensive global product launches, across diverse sectors ranging from automotive to education, finance to learning & development, drinks to healthcare. Something you won't find here, of course, is examples of the large amount of confidential and internal-facing creative work I have done, and continue to do, for my clients.
SOme Key Clients
SOME Kind words