MARTIN CLEAVE | CREATIVE

A highly-experienced, concept-driven, hybrid-skilled, smart-thinking Senior Creative
  martin@aphyx.com    |       07780 667588

Martin Cleave | Creative

A highly-experienced, concept-driven, hybrid-skilled, smart-thinking Senior Creative
  martin@aphyx.com    |       07780 667588
about
I'm a hybrid Senior Creative with 20 years experience in the industry. I'm highly conceptual, but with a keen eye for craft and design too. I love creating visuals, but write copy and develop messaging as well. I lead teams and studios, but roll up my sleeves and get hands-on when the project needs it. I have a passion for hand-drawn concepts, but I'll make a mouse and monitor sing along too. I bring a potent mix of old-school skills and up-to-the-minute thinking to everything I do.
I've helped my clients build successful campaigns and experiences for their customers and their people. I have worked on an enormous variety of briefs, from digital to print, DM to B2B, experiential to social. I’ve developed global product launch campaigns as well as precision targeted sampling mailings, and most things in between. I collaborate with writers, planners, illustrators, animators, motion designers and photographers, and lead creative-teams, designers, and studios. All in the pursuit of getting the right messages to the right people.
Knowledge
Skills
Concepts, art direction, copywriting, messaging, strategy, campaigns, scamps, visuals, designs, shoots, pitches, typography, storyboards
Channels
Digital, direct, press, outdoor, brand, video, animation, in-store, social, experiential, email, landing-page, b2c, b2b, intranet, internal and external comms
Sectors
Automotive, technology, FMCG, finance, healthcare & pharmaceutical, retail, entertainment, education & training, travel & tourism, telecoms, non-profit
Technical
InDesign, Illustrator, Photoshop, Affinity Photo & Designer, Procreate, Adobe Comp, Lightroom, XD, Acrobat Pro, Premiere Pro, Hype Pro, HTML, CSS, WordPress
Key Clients
Kind words