Healthcare creative and copywriting
Healthcare marketing and advertising has a reputation for challenging and restrictive requirements, and creatives often avoid healthcare projects for this reason. But within those restrictions lies the real challenge for creatives. Creating engaging and inspiring work that also meets strict rules for honest and verifiable claims is not an easy task, but the rewards are worth the effort. Working with healthcare clients who are making a real difference to the everyday lives of patients is heartening and satisfying. 
Since 2018, I have worked closely with Smith+Nephew as a freelance Creative Director for their Advanced Wound Care creative team. Over the years, I've been involved in almost every part of their creative output, from developing global launch campaigns to scripting inspirational all-hands meeting videos, developing product range messaging systems to modelling assessment and diagnosis pathways for clinicians.
Work for other clients over the years includes internal-facing comms projects for global pharmaceuticals such as Pfizer and Takeda, and helping with the launches of the GlaxoSmithKline FMCG products Crosodyl and Flixonase. I had also first worked with Smith+Nephew back in 2012 while working at the specialist healthcare agency Woolley Pau, helping develop launch materials for the original PICO System.
I would love to show you the work I've done for my healthcare and pharmaceutical clients over the last two decades, but by its very nature, it's confidential.
Healthcare clients
— 2018 to present
Internal agency for Advanced Wound Management, looking after all products ranges and corporate comms (confidential)
Pfizer UK
— 2018
Internal comms (confidential)
Boston Consulting Group
— 2015 to 2018
Projects for many healthcare and pharmaceutical clients (confidential)
Takeda Pharmaceuticals  
— 2010 to 2016
Internal comms (confidential)
— 2012
Original PICO System launch
— 2002 to 2009
Corsodyl and Flixonase product launches