Brand, Copy, Creative direction, Digital, Launch
Client: EMC²  |  Date: 2013
Agency: MOI Global  |  Type: Microsite and eDM concepts 
Collaborators: Planning — Andrew Chaplin

A suite of digital concept work completed for the EMC Strategic CIO initiative — encompassing a microsite, eDM and video. The creative needed to work within EMC’s extensive exisiting site structure and branding, but with its own distinct identity.

The brief included designing the entire suite of executions, developing a name for the initiative, and planning a site structure that would be scalable and easily personalised.