Concept, Copy, Creative direction, Digital, Launch, Video
Client: Logitech | Date: 2013 Agency: BrocklebankPenn | Type: Global product launch Collaborators: Video Production — FreakWorks
When Logitech came to us with their new speaker product, the Z50 Multimedia Speaker, we were impressed — for a 1.0 speaker it really punches above its weight, delivering a powerful and clear sound. We developed the concept of “Small speaker. Big voice”, and the idea that the product was greater than the sum of its parts was a clear and strong choice for the art direction.
My “shadow play” concept was tracked across the global launch materials, in-store design and digital executions. We even brought it to life with a video as well, scripted and produced by us. The entire campaign was loved by the client and consumer alike — a success.