National Trust 
/ 2012 Campaign

Art direction, Concept, Digital, Direct, Outdoor
Client: National Trust  |  Date: 2012
Agency: Maher Bird Associates  |  Type: Concept exploration 
Collaborators: Collaborators: Copy — Sarah Pilkington & Robin Garton

In the summer of 2012 I was asked by Maher Bird to help them explore a number of different ideas for the 2012 National Trust campaign.

We developed and explored a large number of integrated campaign concepts, covering everything from 48 sheets and press, to interactive digital 6 sheets and Facebook integration, concentrating the exploration around the creative territory of “Time well spent”.