/ Gold Blend

Art direction, Concept, Direct
Client: Nescafé  |  Date: 2008
Agency: Dunnhumby Cinnamon  |  Type: Sampling mailing 
Collaborators: Copy — Jo Beale

Our brief from Nestlé was to produce a highly informative and visually exciting mailing with which we could deliver a small one-cup sample sachet. We decided on an unusual twelve page roll-fold format which would enable us to take the consumer through the process of growing and producing coffee in a series of reveals.

The project was great fun to work on, and the results were very well received by the customers, achieving over 20% redemption – which also kept my client very happy too.