/ V-Power at Le Mans

Art direction, Concept, Copy, Digital, Direct, Outdoor
Client: Shell  |  Date: 2008
Agency: Dunnhumby  |  Type: Integrated pitch 
Collaborators: Copy — Steve Rowland

We were asked by Shell International to pitch for an integrated campaign for their V-Power Diesel brand — involving both above and below the line concepts utilising the client’s strong Le Mans 24 Hour connection as the focal point.

Working closely with my copywriter we put together a strong creative route — concepts, adcepts and copy ideas for print and digital — based on the amazing statistics surrounding the Le Mans event and Shell’s participation in it, appealing to our core audience of petrol-heads and company car owners. Our pitch was presented to Shell, resulting in a contract for a large and lucrative body of work.